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4 Reasons not to use the date in the URL-address

Everything you do with your website has a chance to reflect well or poorly on the relevance for search engines and visitors. Recently, I fasted article about naming stategiya URL-addresses of your sites. Today digression on this topic continues ...

Despite the fact that the availability date in the URL may be relevant for those looking for archived information, most users who are looking for is clearly old information is likely to add the date in your search query. Other users will be able to find the information they read in the past, with the help of search algorithms for personalization. However, the majority of queries to a search engine does not apply to archival data, so a date in the URL will do more harm than good.

Date transmits unnecessary information

If your file structure uses the date as folders in the URL-addresses, then the low-relevant data (date) are closer than the more relevant category name, or a separate file. If the file name are your keywords, they can be identified by the search engine, make your URL more relevant to users. As in the case of the title page, I think, the closer to the beginning of relevant data are, the easier it will be a user to analyze the search results.

Date offers the old, old news

Despite the fact that your old content can be fresher than all the other who is in Top Google, and you're the only one who uses the date in the URL, users may think that your information is outdated (particularly when Google displays the date cache) and this may lead to lower CTR.

Date hinder the sharing URL

Using the URL is longer than the date of making that case, sending it by e-mail, is likely to break it into pieces (hence not be able to click on it). Some social bookmarking sites, for example, StumbleUpon, display only the first 25 characters of the URL. If among those displayed characters present date, then the resulting URL may be irrelevant.

Date may cause errors in the robots.txt file

If you find that you would prefer us to index only categories and pages of posts, but on the monthly archives set up a filter in robots.txt, then the possibility exists that you may accidentally prevent the indexing of the required content on your site, if the URL used by date. For example, Aaron Wall mistake in robots.txt worth losing $ 10K.